How Retail Chain Increased Sales by 35%
Published on May 22, 2023
When national retail chain XYZ implemented interactive digital signage across their 50 locations, they weren't expecting the dramatic results that followed. Within six months, they saw a 35% increase in sales for products featured on their interactive displays.
The Challenge
XYZ was facing increasing competition from online retailers and needed a way to enhance the in-store experience. Traditional signage wasn't capturing customer attention, and staff couldn't always be available to answer questions about products.
The Solution
Working with Redtail, XYZ implemented interactive displays that allowed customers to:
- Browse detailed product information
- View related products and accessories
- Read customer reviews
- Compare different models side-by-side
The displays were strategically placed in high-traffic areas and near featured product sections.
The Results
Beyond the impressive 35% sales increase, XYZ also reported:
- 28% increase in customer dwell time
- 42% increase in cross-selling of related products
- Valuable data on customer preferences and behavior
- Reduced pressure on sales staff
The ROI on the digital signage investment was reached in just 4 months, making this one of XYZ's most successful technology investments.