Setting Up Your First Interactive Display

Getting started with interactive digital signage doesn't have to be complicated. This guide will walk you through the essential steps to set up your first display.

Step 1: Define Your Goals

Before purchasing any hardware, clearly define what you want to achieve:

• Increase product awareness?
• Collect customer information?
• Provide self-service options?
• Enhance the overall customer experience?

Your goals will determine the type of display, content, and interaction methods you'll need.

Step 2: Choose the Right Hardware

Consider these factors when selecting your display:

• Screen size and resolution
• Touch capability (capacitive vs. infrared)
• Brightness (especially important for window displays)
• Mounting options
• Processing power

For most retail environments, a 43-55" commercial-grade display with capacitive touch provides a good balance of visibility and interactivity.

Step 3: Select Your Software Platform

Redtail offers a comprehensive solution that includes:

• Content management system
• Interactive design tools
• Analytics dashboard
• Remote management capabilities

Our platform requires no coding knowledge and can be set up in minutes.

Step 4: Create Engaging Content

Effective interactive content should be:

• Visually appealing
• Simple to navigate
• Responsive to touch
• Valuable to the customer

Start with templates and customize them to match your brand and objectives.

Step 5: Install and Test

Once your hardware and content are ready:

• Mount the display at eye level
• Ensure power and network connections are secure
• Test all interactive elements thoroughly
• Train staff on basic troubleshooting

Regular testing and updates will ensure your display continues to perform optimally.